If the web is 95% typography, a modern digital brand needs shine through its words. The nebenan.de brand is firmly rooted in type, making sure we communicate clearly and openly.
Display Type: Byrd
At the heart of nebenan.de's visual identity lies the Byrd typeface, a creation by Good Type Foundry that forms the core of our composition, in harmony with our colour scheme and photography. Byrd is characterised by its bold and confident character, reflecting the essence of our brand's voice. This typeface possesses a slightly extended structure, offering a comfortable presence in all visual communications. Its subtle friendly rounding adds an accessible and human touch, resonating with our community-focused ethos.
In its usage, Byrd is versatile. As a claim, it stands out in uppercase, set in deep purple, with the copy kept concise and impactful. This approach elevates typography to a graphic element, making a strong statement and capturing attention. For other headlines, Byrd is used in title case and can alternate between Bold and Black weights, allowing for flexibility while maintaining a consistent and powerful brand presence. This adaptability makes Byrd an integral component of our brand's visual language, capable of conveying a range of emotions and messages while remaining unmistakably nebenan.de.
Body typeface: Inter
Complementing our striking display type is the body typeface, Inter, designed by Rasmus Anderson. Inter is a utilitarian modern sans serif, specifically optimised for readability on digital screens, a crucial aspect for our online-focused community platform. As a platform-agnostic Google Font, Inter ensures consistency and accessibility across various devices and operating systems, reflecting our commitment to inclusivity.
Inter boasts a rich character set that caters to a wide range of use cases and languages, aligning with our goal to connect diverse communities. We give Inter a unique character and increased legibility by utilising the stylistic alternates in Inter, especially the single-story 'a'. While Inter Regular or Medium is our primary choice for body copy, providing clarity and ease of reading, Inter Semi Bold is employed to highlight important words or phrases, balancing expressiveness with functionality. This strategic use of Inter fortifies our brand's digital presence, ensuring that our messages are not only seen but also felt and understood.