In a neighbourhood, multiple factors contribute to a successful coexistence and a functioning infrastructure. All these factors depend upon and reinforce each other. Our ecosystem puts this front and centre.
This ecosystem serves as a constant compass to guide the development of measures that fulfill our vision and mission.
Examples range from evaluating potential new features on the platform, to strategically aligning the brand, to shaping messages in communications, to designing offline actions.
The 4 entities in the neighbourhood ecosystem
Private neighbours
They are the foundation of local community. Spanning age and income boundaries, they help each other in everyday life, pool resources, spark connections and take the initiative for their neighbourhood. Exchanges via the platform lead to real-life encounters; this strengthens trust and a sense of belonging.
Local businesses
Local businesses are fundamental to everyday life and are perceived by private neighbours as a vital part of the community. In return, regular customers from the surrounding area are the lifeblood of local businesses. So when local businesses are able to reach out to their customers on nebenan.de, everybody wins.
Organisations
They are the backbone of our civil society. They ensure local cohesion, fight social ills and promote neighbourhood revitalisation. The organisation profile helps them achieve visibility in the digital sphere. They promote awareness of local issues, get neighbours involved, and connect them with fellow movers and shakers.
Cities & Communities
Administrations want more civic engagement and neighbours want their voices heard. With nebenan.de, cities and communities reach their residents on a hyperlocal level. They keep neighbours up to date about the local political developments close to their hearts and promote civic engagement in the neighbourhood.